Objective
A company, titled ClimateOptimism, needed social media posts created for their campaign about the environment. These social media designs would be added on their Instagram page as a carousel post to advertise their organization and their commitment to sustaining the environment.
Process
Step 1: This was a bigger project, so sketches were needed to help steer this project in the right direction. First, sketches were made on paper to determine the look and layout of the social media posts.
Step 2: After determining the layout from the sketches, I recreated them in Adobe Illustrator using the Pen tool. First, the layout was created using basic shapes inside of Illustrator. Placeholder text was then added to ensure it would fit on the posts.
Step 3: Next, the text and colors were added to brighten up the posts and to make sure they catch the eyes of the users who are scrolling through social media at a fast pace.
Step 4: Lastly, the graphics were created to provide more visuals on these posts and to make the educational posts more entertaining to view. The posts were then ready for presentation.
Final Deliverable
